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What is Dove about?

The Dove Campaign for Real Beauty was launched in 2004 based on findings from a global study that found only 12% of women felt satisfied with their physical attractiveness and just 2% considered themselves beautiful. The study also found that most women felt media set unrealistic standards of beauty. Dove aimed to address these issues and support women of all shapes and sizes through advertising, websites, and workshops using "real" women rather than models to spark discussion about expanding definitions of

Author

ashishkhandelwal001

Language

EN