About this document
Factors Influencing Fresh Milk Purchases by Wgr Sampath is a document available to read on EtoBox.
This document discusses factors that influence consumer purchase intentions of fresh milk products in Sri Lanka. It notes that while Sri Lanka has low milk consumption, demand has been increasing. However, the dairy industry lacks information on consumer buying behaviors and preferences. The problem is what factors influence consumer purchase intentions of fresh milk in Colombo District. Understanding consumer purchase intentions and the factors that drive them can help dairy businesses better meet consumer
- Author
- Wgr Sampath
- Language
- EN