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What is Market Survey and Business Environment Analysis about?
Unit 3 of the Entrepreneurship Development syllabus focuses on market surveys and opportunity identification, emphasizing the importance of analyzing the business environment, including economic, social, technological, political, legal, and environmental factors. It outlines the steps for conducting market surveys, assessing demand and supply, and understanding consumer demographics and trends to identify business opportunities. The document also highlights the significance of institutional support for new
- Author
- Anushka Kaushik
- Language
- EN