Can I read The culturally customized Website : designing culturally adapted Websites to maximize customer appeal on EtoBox?

The culturally customized Website : designing culturally adapted Websites to maximize customer appeal by Nitish Singh; Arun Pereira is a book available to read on EtoBox.

What is The culturally customized Website : designing culturally adapted Websites to maximize customer appeal about?

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:• First, to present a review and survey results on standardization/localization issues on the web• Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools• Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Visit www.theculturallycustomizedwebsite.com

Author

Nitish Singh; Arun Pereira

Publisher

Routledge

Published

2005

Language

EN

ISBN

9780080481333

Subjects

Business, Marketing, Management