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Social Marketing and CSR Strategies by Sameer69 is a document available to read on EtoBox.
What is Social Marketing and CSR Strategies about?
Social marketing uses commercial marketing techniques to influence behaviors for social good. It is done by governments and nonprofits to further causes like anti-smoking campaigns and health screenings. An effective social marketing plan defines the problem, analyzes the target audience, sets goals and objectives, and implements a marketing strategy using the 4Ps, with an added focus on influencing policy. Corporate social responsibility involves legal, ethical and socially responsible behaviors as well as
- Author
- Sameer69
- Language
- EN