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What is Market Segmentation Strategies Explained about?

Market segmentation is a two-step strategic process used by marketers and advertisers to identify groups of consumers with similar characteristics and aggregate them into larger market segments based on their interests. It involves identifying groups of people or organizations with shared characteristics, such as demographics, psychographics, behaviors, benefits sought, user status, and usage rates. This process allows companies to target specific consumer segments that are most receptive to their products.

Author

Mădălina-Cristiana Paţachia

Language

EN