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Made to Stick : Why Some Ideas Survive and Others Die by Chip; Heath, Dan Heath, Chip Heath, Dan Heath is a psychology available to read on EtoBox.

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BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony– draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas.

Who reads Made to Stick : Why Some Ideas Survive and Others Die?

Author

Chip; Heath, Dan Heath, Chip Heath, Dan Heath

Publisher

Random House of Canada, Limited

Published

2006

Language

EN

ISBN

9781905211579

Category

psychology

Subjects

Business, Psychology, Self Help

Rating

3.96 / 5 (19 ratings)

Updated

2026-03-14