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About this Business, Management and Accounting article
A Model of Brand Switching by Lead Users of High-tech Capital Equipment by Kwifi, Sam O. Al; McNaughton, Rod B. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Kwifi, Sam O. Al; McNaughton, Rod B.
- Publisher
- Inderscience Publishers; Inderscience Enterprises Ltd. (ISSN 1741-878X)
- Published
- 2011
- Field
- Business, Management and Accounting (Social Sciences)