About this document
Digital Marketing Strategy for Universities by pallavi bhatia is a document available to read on EtoBox.
The document outlines a full-funnel digital strategy for NorthCap University, emphasizing the importance of Google solutions in higher education marketing. It highlights the effectiveness of digital channels, particularly Google Ads and YouTube, in reaching and engaging prospective students. The strategy includes awareness, consideration, and conversion tactics, supported by success stories and real-time optimization techniques to enhance lead generation and visibility.
- Author
- pallavi bhatia
- Language
- EN