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Can I read Integrated Marketing Communication : Advertising and Promotion in a Digital World on EtoBox?
Integrated Marketing Communication : Advertising and Promotion in a Digital World by Jerome M. Juska is a business book available to read on EtoBox.
What is Integrated Marketing Communication : Advertising and Promotion in a Digital World about?
<p>This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy.</p> <p>The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmenta
Who reads Integrated Marketing Communication : Advertising and Promotion in a Digital World?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jerome M. Juska
- Publisher
- Routledge
- Published
- 2017
- Language
- EN
- ISBN
- 9781315526812
- Category
- business
- Subjects
- Marketing, Business, Management
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-25
Other editions & translations
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