About this document
Consumer Behavior Study on Honda Bikes by Áshu Matts is a document available to read on EtoBox.
This document summarizes a study on consumer behavior towards Honda bikes in Patan city. The study found that most Honda bike customers are between 24-29 years old, are farmers by occupation earning less than 15,000 rupees monthly. Key factors influencing purchases included advertisements, recommendations from friends, and technical specifications like fuel efficiency. The study provides suggestions such as reducing wait times for bike orders and implementing more sales promotions. In conclusion, Honda is a
- Author
- Áshu Matts
- Language
- EN