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Market-Driven Strategy Essentials by Maria Charise Tongol is a document available to read on EtoBox.

What is Market-Driven Strategy Essentials about?

1. The document discusses the pivotal role of market-driven strategy in developing business and marketing strategies. 2. It outlines the characteristics of a market-driven strategy including becoming market-oriented, determining distinctive capabilities, and ensuring a match between customer value and capabilities. 3. Becoming market-oriented requires a focus on customers, understanding changing needs, and involvement of the entire organization. It also means developing market sensing and customer linki

Author

Maria Charise Tongol

Language

EN