Can I read Analysis of Co-Branded Cards in India on EtoBox?

Analysis of Co-Branded Cards in India by Rajkumar is a document available to read on EtoBox.

What is Analysis of Co-Branded Cards in India about?

The Indian credit card market has grown to 111 million cards by mid-2025, with co-branded cards making up a significant portion of new issuances, particularly in e-commerce. These cards have higher activation rates and spending compared to generic cards, with key partnerships including Amazon Pay-ICICI and Flipkart-Axis. Regulatory updates from the Reserve Bank of India aim to enhance consumer protection and clarify roles, while future growth is anticipated in Tier-II and Tier-III cities driven by technolog

Author

Rajkumar

Language

EN