About this document
Goodyear Aquatred Tire Launch Overview by Uday Kiran is a document available to read on EtoBox.
Goodyear was developing the Aquatred tire to improve traction in wet conditions. It was designed to channel water out from under the tire and maintain wet traction even when 50% worn. However, Goodyear faced issues with inconsistent pricing and presentation of Aquatred among its independent dealers. It also needed to address consumers switching to other brands offering higher mileage warranties. Goodyear
- Author
- Uday Kiran
- Language
- EN