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Indian Consumers and Family Pack Products by Reuban Rebello is a document available to read on EtoBox.

What is Indian Consumers and Family Pack Products about?

The document discusses a study on whether Indian consumers are ready for family pack size products. It outlines the research methodology used, which included a survey of 60 respondents between ages 15-40 using questionnaires. The results found that the average income of people who preferred family size packs was ₹35,161, significantly higher than the hypothesized ₹30,000. Additionally, chi-square tests showed the parameters of available flavors, quality, quantity, and value for money were independent of occ

Author

Reuban Rebello

Language

EN