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This study examines the development strategy of tourist attractions at the Balai Benih Induk Hortikultura Agro-tourism area in Pekalongan Subdistrict, East Lampung. The study used survey methods and SWOT analysis to analyze the data. The results showed that there are four alternative development strategies needed: SO strategy, WO strategy, ST strategy, and WT strategy. The success of tourism development is determined by three factors - the availability of tourist attractions, accessibility facilities, and a

Author

ivon caroline

Language

EN