About this document
Understanding Products and Services Marketing by Eida Hidayah is a document available to read on EtoBox.
This chapter discusses products, services, and branding. It defines products and classifications of products and services. Key points include: - Products can be tangible goods or intangible services. Services are intangible and involve activities rather than objects. - Products are also classified as durable or non-durable based on how long they last. Consumer products include convenience products, shopping products, and specialty products. - Industrial products include materials/parts, capital items,
- Author
- Eida Hidayah
- Language
- EN