About this document
The Impact of Online Visual Merchandising and Affiliate Marketing by restianaputriads is a document available to read on EtoBox.
This study examines the impact of Online Visual Merchandising and Affiliate Marketing on customer purchase decisions for clothing products on Shopee. The research, based on a sample of 100 respondents, found that Affiliate Marketing significantly influences purchase decisions, while Online Visual Merchandising has a positive but statistically insignificant effect. Marketers are advised to focus on Affiliate Marketing strategies to effectively enhance customer purchases on the platform.
- Author
- restianaputriads
- Language
- EN