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What is IIM Udaipur: Marketing Strategy Course about?

This 4-credit elective course aims to help students develop skills in formulating and implementing aligned marketing strategies through a group simulation exercise. Over 20 sessions, student groups will compete with each other as individual firms in a simulated marketplace. They will analyze cases and apply conceptual marketing learnings to create strategies and make decisions using the Markstrat simulation software. Students will be evaluated based on quizzes, simulation performance, a group presentation,

Author

im master

Language

EN