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What is Dunkin Donuts about?

Dunkin Donuts initially failed in the Indian market because it did not understand Indian breakfast culture and preferences. Indians are not accustomed to eating heavy sweets like doughnuts in the morning. Tea is also more popular than coffee in India. Additionally, India has many local sweet shops offering cheaper alternatives. Dunkin Donuts has since revised its strategy by adding more Indian-style menu items like burgers and chai, customizing doughnut flavors, and lowering prices. These changes have helpe

Author

Rajalakshmi Sreekumar

Language

EN