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About this Social Sciences article
Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China by Chen, Yi-Ru Regina is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Chen, Yi-Ru Regina
- Publisher
- Elsevier Science; Elsevier ; JAI Press; Elsevier BV (ISSN 0363-8111)
- Published
- 2017
- Language
- EN
- Field
- Social Sciences