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Coca-Cola SWOT Analysis Overview by ScribdTranslations is a document available to read on EtoBox.
The document compares the competition between Coca Cola and Kola Real in Mexico and the Dominican Republic. In Mexico, Kola Real (known as Big Cola) has gained a market share of 3.5% in just two years thanks to its low prices. This has raised concerns for Coca Cola and Pepsi, who have attempted to counter Kola Real through alliances and claims of predatory pricing. In the Dominican Republic, the local branch of Coca Cola also complains about the competition.
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- EN