About this document
Customer Relationship Management Overview by Murthy is a document available to read on EtoBox.
The document discusses customer relationship management (CRM). It defines CRM as a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM involves understanding customers through databases, analyzing customer profiles and behaviors, and implementing strategies across marketing, sales and service to improve acquisition, retention and reduce defection. It discusses the concepts of internal and external relationship mana
- Author
- Murthy
- Language
- EN