Can I read Filieri, R., Raguseo, E., & Vitari, C. on EtoBox?

Filieri, R., Raguseo, E., & Vitari, C. by Iswantikah is a document available to read on EtoBox.

What is Filieri, R., Raguseo, E., & Vitari, C. about?

The study investigates the relationship between extremely negative ratings and review helpfulness, emphasizing the moderating role of product quality signals. An analysis of 9,479 online customer reviews from TripAdvisor reveals that extreme negative ratings are perceived as more helpful when associated with higher hotel classifications and certificates of excellence. The findings suggest that managers of higher category hotels should pay attention to extreme negative reviews to enhance consumer decision-ma

Author

Iswantikah

Language

EN