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The document discusses a study on the effectiveness of loyalty programs in the hospitality industry. It provides context on the rise of loyalty programs and questions about their ability to differentiate firms. The study aims to determine if loyalty programs can increase the likelihood of customers choosing a particular hotel or hotel chain over other factors of influence. It proposes a conceptual model of the determinants of loyalty and the antecedents of commitment and trust. An empirical study was conduc

Author

丁逸寒

Language

EN