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What is Importance of Distribution Channels about?

This document discusses the need for distribution channels and intermediaries to connect manufacturers to consumers. It explains that manufacturers cannot directly reach all consumers on their own due to the large number. The functions of distribution channel members are to aggregate products, simplify transactions, provide information to buyers and sellers, make recommendations to customers, and isolate manufacturers from local conditions. Finally, it outlines factors to consider for an effective distribut

Author

Jasper Lagasca

Language

EN