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Managing Demand and Capacity in Tourism by Charina Mariel Quinto Ortiz is a document available to read on EtoBox.
What is Managing Demand and Capacity in Tourism about?
The document discusses managing demand and capacity in the tourism industry. It defines demand, capacity, and productivity. It explains that demand must be balanced with capacity for quality service. Managing demand involves understanding factors like market patterns and demand cycles. Approaches to managing demand include reducing prices during peak periods and increasing them in lean periods. Determining demand involves forecasting, analyzing competitor data, and monitoring economic and marketing trends.
- Author
- Charina Mariel Quinto Ortiz
- Language
- EN