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The document describes the results of a market survey conducted about the chip brand Lays. It finds that most students prefer snacks, especially in the evening, and prefer Lays over other brands. The most popular flavor is classic salted. Lays sells best at railway stations likely due to being convenient for eating on the go. The brand has attracted customers through consistent quality. A segmentation, targeting, and positioning analysis identifies Lays

Author

anish

Language

EN