About this document

Pakistan by Fareiha Raza is a document available to read on EtoBox.

This document provides an overview of the confectionery and chocolate industry in Pakistan in 2009. It discusses the key players in the branded segment, estimating their annual sales turnover. The largest companies are Hilal Candy, Ismail Industries (Candyland), and B.P. Sweets. It also describes characteristics of the market, which is price elastic and dominated by mid-priced products. Most sales occur through the wholesale channel, though some companies focus more on retail penetration. Popular brands acr

Author

Fareiha Raza

Language

EN