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Diwali Marketing Strategies and Insights by karankhatri041 is a document available to read on EtoBox.

What is Diwali Marketing Strategies and Insights about?

The document analyzes Diwali marketing, focusing on consumer behavior, key sectors, and effective strategies. It highlights emotional spending, preference for discounts, and the rise of online shopping during the festival, as well as successful marketing tactics like influencer collaborations and personalized campaigns. A case study on Cadbury illustrates the impact of socially responsible marketing, showcasing how the brand supported local businesses while maintaining emotional connections with consumers.

Author

karankhatri041

Language

EN