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What is Reviving Datsun for Emerging Markets about?

1. Nissan plans to revive its Datsun brand to target the low-cost car market in emerging economies like India, Indonesia, and Russia. 2. The new Datsun models will be very affordable, priced between $3,000-$5,000, focusing on essential features to keep costs low and sacrifice extras like automatic transmission and full airbags. 3. Nissan believes there is significant demand in emerging markets for an inexpensive yet modern car, but others are skeptical that customers will accept significant compromises or

Author

Ria Fasyah Fatmawati

Language

EN