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What is NIVEA Visage Marketing Mix Case Study about?

The document discusses Nivea Visage, a skin care product launched by Beiersdorf to target young women aged 13-19. Beiersdorf identified a gap in the market through research. They launched Nivea Visage Young in 2005 as part of the Nivea Visage range, leveraging the strength of the Nivea brand name. Beiersdorf effectively utilized the marketing mix - or the four Ps of product, price, place, and promotion - to balance the right elements and achieve critical success for Nivea Visage Young.

Author

Tejas Rai

Language

EN