Can I read Strengthening Brand Equity for Margins on EtoBox?

Strengthening Brand Equity for Margins by Alexandru Culcea is a document available to read on EtoBox.

What is Strengthening Brand Equity for Margins about?

The document discusses the relationship between performance marketing and brand building. It argues that while return on investment (ROI) is an important metric, it only tells half the story and brand building provides long term benefits. The document explores how to balance short term ROI metrics with long term brand measurement to strengthen a brand

Author

Alexandru Culcea

Language

EN