Can I read A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management) on EtoBox?

A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management) by Ron Sánchez; Jörg Freiling is a nonfiction available to read on EtoBox.

What is A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management) about?

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in RCBM will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. The papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences

Who reads A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management)?

Author

Ron Sánchez; Jörg Freiling

Publisher

Jai Press, Incorporated

Published

2005

Language

EN

ISBN

9780762312092

Category

nonfiction

Subjects

Business, Management, Marketing