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What is Subhiksha about?

Subhiksha was a small format grocery retail chain in India that opened its first store in 1997. It expanded rapidly throughout the 2000s by diversifying its product offerings and opening many new stores. However, its expansion was too fast and uncontrolled. It focused on increasing revenues but not on profitability or consolidation. Its rapid growth strained its finances and supply chain management. It also lacked competitive advantages, proper retail management systems, and a clear brand strategy. Due to t

Author

Neha Singh

Language

EN