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About this Social Sciences article
Literary celebrity, tourists' self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects by Chen, Xiaohua (author);Li, Wenya (author);Joo, Dongoh (author) is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Chen, Xiaohua (author);Li, Wenya (author);Joo, Dongoh (author)
- Publisher
- Elsevier BV
- Published
- 2021
- Field
- Social Sciences
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