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Evolution of Social Behavior Change Communication by KYOMUHENDO MERCY GRACE is a document available to read on EtoBox.

SBCC has evolved over the last four decades from a focus on information transmission to promote behavior change to a more holistic approach. Early approaches like IEC and BCC emphasized changing individual knowledge, attitudes, and behaviors but did not address underlying social and structural factors. SBCC emerged to acknowledge these broader determinants by developing interventions that address psychosocial and environmental influences at individual, community, and societal levels based on socio-ecologica

Author

KYOMUHENDO MERCY GRACE

Language

EN