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What is Volkswagen Market Repositioning Strategy about?

Volkswagen faces significant challenges following the 2015 emissions scandal, resulting in a 35% drop in stock value and potential fines of up to $18 billion. The marketing plan aims to reposition the brand by enhancing consumer engagement, improving customer service, and creating positive experiences to rebuild trust. Strategies include maintaining advertising presence, hosting events, and providing incentives to encourage dealership visits and customer loyalty.

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ScribdTranslations

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EN