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What is Reducing Sales Turnover at Valley Winery about?
The Valley Winery is the largest wine producer in the United States, founded in 1933 in Napa, California. It has grown from an initial $7,500 investment to sales exceeding $1.5 billion in 2007. However, the company struggles with high turnover of its sales representatives, with average tenure of just seven months and 100% annual turnover. The new sales manager, Pat Walter, aims to reduce turnover to improve profits by decreasing costs associated with recruiting and training replacements.
- Author
- cerps_one
- Language
- EN