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Samsung Innovation and Product Strategy by Muyly Nene is a document available to read on EtoBox.

What is Samsung Innovation and Product Strategy about?

Samsung Electronics has improved its product design and innovation strategy over time through several key steps: 1) Increasing investments in R&D and product design through globalizing its R&D efforts. 2) Adopting strategies to master less tangible qualities of superior design. 3) Diversifying its product portfolio and continually improving products. 4) Implementing a global localization strategy to better tailor products to local markets.

Author

Muyly Nene

Language

EN