Can I read Managing Global Accounts : Nine Critical Factors for a World-class Program on EtoBox?

Managing Global Accounts : Nine Critical Factors for a World-class Program by Noel Capon, Dave Potter, Fred Schindler is a business book available to read on EtoBox.

What is Managing Global Accounts : Nine Critical Factors for a World-class Program about?

Increasingly Firms Are Realizing That Customers Are Their Critical Assets. Further, A Subset Of Customers Can Be Designated As Strategic Customers (accounts) - Those That Really Matter For The Firm's Future. Finally, Many Of These Customers Operate Around The World - They Are Truly Global Customers. In This Book, We Take The Strong Position That To Manage These Global Strategic Customers, The Firm Needs A Program Designed Specifically For Them. This Book Is About Developing And Maintaining A Global Account Program.--jacket. Globalization And Global Customers -- Critical Success Factors For Managing Global Accounts -- Establishing The Scope Of Global Account Program -- Securing Senior Management Commitment -- Nominating And Selecting The Right Global Accounts -- Designing The Line Organization For Managing Global Accounts -- Securing Effective Global Account Managers -- Developing Effective Global Account Plans -- Establishing The Supporting Organizational Infrastructure -- Demonstrating The Global Account Program's Incremental Value To The Firm And To The Global Account -- Aligning Critical Success Factors In Managing Global Accounts. Noel Capon, Dave Potter, Fred Schindler. Americ

Who reads Managing Global Accounts : Nine Critical Factors for a World-class Program?

Author

Noel Capon, Dave Potter, Fred Schindler

Publisher

South-Western Educational Pub

Published

2005

Language

EN

ISBN

9780324400762

Category

business

Subjects

Management, Business, Marketing

Rating

3.8 / 5 (5 ratings)

Updated

2026-03-14