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Understanding Public Relations Basics by Matiyos Birhanu is a document available to read on EtoBox.
What is Understanding Public Relations Basics about?
The document provides an overview of Public Relations (PR), defining it as a management function that establishes and maintains mutual understanding between organizations and their publics. It discusses the historical development of PR, key concepts, models, objectives, and tools used in the field. The document also distinguishes PR from related concepts such as advertising and propaganda, emphasizing the ethical responsibilities of PR practitioners.
- Author
- Matiyos Birhanu
- Language
- EN