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P&G shifted from a localization strategy before the 1990s to a transnational strategy after the 1990s. Under localization, P&G operated separate marketing, manufacturing, and administration departments in different countries. After 1990s, P&G adopted a transnational strategy with a major reorganization. It shut down plants, laid off employees, and concentrated production in fewer regional plants. P&G also eliminated marketing differences between countries and replaced its old organization with seven global

Author

PuKa

Language

EN