About this document
United Airlines Non-Business Market Analysis by rheyalhane tumamao is a document available to read on EtoBox.
The document describes a case study about United Airlines and their efforts to expand their customer base beyond business travelers. It provides a multi-attribute decision matrix showing the important criteria for airline selection among non-business travelers. As an outside consultant, you are asked to help United analyze the matrix and customer data to determine how to improve their offerings and marketing to appeal more to non-business customers.
- Author
- rheyalhane tumamao
- Language
- EN