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ICICI Bank SWOT Analysis Overview by Sudipa Routh is a document available to read on EtoBox.

ICICI Bank is the second largest bank in India in terms of total assets. It has a strong balance sheet and was the first bank to introduce mobile banking solutions and jewelry cards. It has a wide network of over 2,500 branches and 8,000 ATMs across 19 countries. However, its customer support has complaints, it has stringent loan recovery policies that have resulted in customer complaints, and its service charges are higher than competitors. While opportunities for growth exist in expanding rural banking an

Author

Sudipa Routh

Language

EN