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The document provides an overview of media functions, types, and characteristics. It defines media and discusses its main functions like entertainment, reporting news, and making profits. It describes different types of media like print media (newspapers, magazines), broadcast media (radio, TV), outdoor media (billboards), and interactive media (internet, telephone). For each type, it outlines their key advantages and disadvantages. It also discusses emerging interactive media like fantasy sports and how th

Author

Muhammad Tariq

Language

EN