About this document
Revamping Stacy Adams for Youth Appeal by mgoldenberg91 is a document available to read on EtoBox.
Stacy Adams conducted primary market research through focus groups, interviews, and online surveys with their target audience of young professional men. They found that comfort, affordability, and style are top considerations for shoe purchases. Specifically, respondents wanted comfortable shoes they can trust, shoes that are durable for the price, and shoes that keep up with trends. However, comfort was the deciding factor between similar styles. The research also showed that online reviews and the ability
- Author
- mgoldenberg91
- Language
- EN