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Ogawa Piller 2005 Collective Customer Commitment by Michael Lis is a document available to read on EtoBox.

What is Ogawa Piller 2005 Collective Customer Commitment about?

Collective customer commitment is a new method to decrease the flop rate of new products. New product development projects often cause enormous investments and are highly risky. The primary reason for these flops has been found to be inaccurate understanding of user needs.

Author

Michael Lis

Language

EN