Can I read Marketing Strategies and Promotion Techniques on EtoBox?

Marketing Strategies and Promotion Techniques by girlilike2000 is a document available to read on EtoBox.

What is Marketing Strategies and Promotion Techniques about?

This document provides information on marketing and promotional strategies over 4 sessions. It discusses the consumer buying process, definitions of marketing, and the marketing mix (product, place, price, promotion). It also outlines different pricing strategies, promotional activities like advertising and personal selling, and how to brief staff for a promotion. Key details include frameworks for defining objectives, target markets, promotion schedules and materials, and tips for effective demonstrations.

Author

girlilike2000

Language

EN