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What is Understanding Cognitive Dissonance Theory about?
Cognitive Dissonance Theory proposes that people have a motivational drive to reduce inconsistencies between attitudes or behaviors called cognitive dissonance. When presented with new information inconsistent with their existing beliefs, people will experience discomfort and be motivated to ignore, avoid, or rationalize information to regain consistency. The theory suggests people will justify their actions, even with minimal incentives, to reduce dissonance. Experiments found subjects receiving only $1 fo
- Author
- Thiviya Ramesh
- Language
- EN